PerformanceMeter® is a method developed by Hans Hassle to help develop a sustainable action program. Its methodology is built upon objective survey responses from all or specific individuals within an organization. The data is used primarily for long term planning of brand management, social responsibility and governance. PerformanceMeter® measures either the individual’s or organization’s perception of how it/he/she is perceived as well as how the individual or organization wishes to be perceived. In short, the purpose is to balance inner expectations with the outer reality. PerformanceMeter® is today handled in cooperation with the Swedish Communication agency Brand Emotional Response Group.